The official video for “Ni**as In Paris” was released yesterday and, as someone who has never been a huge fan of music videos, I have to admit that this is pretty incredible. The video focuses on Jay-Z and Kanye West performing the song in front of a huge crowd of fans. The feeling of their live performance is brilliantly captured, intentionally highlighting why the two rappers are the contemporary kings of hip hop. The HD quality of the video and camera effects help get the job done too. It’s a mesmerizing visual experience and, for me, illustrating a live performance with a video like this beats a boring old interpretive, artsy-fartsy music video any day.
Watch The Throne (Roc-A-Fella, August 2011)